Company dynamics

Talk about the balance between user experience and risk cont

Before I said many entrepreneurs prone to mistakes, excessive idealism, the user as a good person. I said a keyword, can not say that bad users must be many, may be bad users really only 1%, but it is likely that a bad user damage, you can offset the creation of one hundred good users. This is a very common entrepreneurial predicament, because a small omission, resulting in great losses.

Therefore, some inexperienced entrepreneurs should have the consciousness of this aspect. At least, we should have the concept of "wind control", and we should know how to avoid and guard against bad things, not too idealistic.

But everything goes too far, entrepreneurs and some big companies there is another extreme, that is very sensitive to bad things. Very worried, very strong awareness of risk control, resulting in product design, user experience straight down full of worries. Simply put, be all users as bad people to guard against.

So balance is the key.

I've talked about it before in the "employees who worked too hard".

In fact, many large companies have encountered such problems, no matter what you want to do, lawyers, lawyers will tell you, this risk is great, that can not do, this policy is not clear, and so on. You don't do anything. They're the safest, so that's why many startups still have the opportunity to stand out, barefoot, not afraid of wearing shoes.

The spread of the Internet, WeChat historical biography also mentioned that the Tencent inside the multi platform mobile chat tool, which is WeChat team resources at least, the smallest, but because certain relations of cooperation with the telecommunications sector, several core departments are afraid to touch the voice chat, also advised Zhang Xiaolong not to act rashly. As a result, Zhang Xiaolong did not fear wearing shoes, and he said, WeChat became Tencent's new development engine.

I feel the words written on the contradictory, sometimes you see, say some entrepreneurs head what are considered not to risk; while said entrepreneurs do not worry about too many things or to do as much as possible. In fact, everything is degree.

I always say, the path of entrepreneurship is not only black and white, not only right and wrong. Most of the time we have to find a suitable scale, I have less courage, so it is also a place where I failed. Many of the scales are very close to me, and I don't dare to touch many things. But I also know some daring entrepreneurs, some of whom have gone through prison. You want me to draw a line, I can't do it, but what I want to remind entrepreneurs is, both sides, you should know.

You can be a little more courageous, but you must know what is what is the risk control, you can not touch the high-voltage wire, which is bad for users may cause great harm to the field; you can also have a small point, but you need to know if we may refuse to risk, a lot of good opportunities will be completely missed. Courageous, but cannot say what risks do not know, not to say that you can close your eyes and run, it is not courageous, it is not. Timid, but not to the pursuit of absolute security bound hands and feet, and even if you find a good job, not a hundred percent safe no risk, not to mention entrepreneurship.

If you talk about policy risk, legal risk, this topic is a bit big, and very easy to shield words. Just a point, the early Internet entrepreneurs (including various Giants), there are some problems in copyright, this is a fact that must be admitted. The market environment is piracy of the world, you behave really is not a chance; but the market environment has been the norm, you still do not accept the hand that is the topic that die.

Here about the user experience level, in the face of bad user risk, how to product experience to do well?.

Now many companies have become a standard login experience is that, as a case study, when you enter the account password, when the first input, only need to enter the correct account number and password you can. But if you continue to input errors two to three times, then there will be verification code, and it is difficult to recognize the kind, if you enter the error several times, the account is locked, and for a period of time is prohibited login.

From the user experience, the verification code is very objectionable to users, but this thing is really meaningful, because it should deal with the risk of bad users. But similar circumstances, in fact, there are many.

Users look forward to the convenience, simplicity and system risk control itself is usually contrary to each other, the perfect solution does not exist, but the principle of balance is yes.

Similar to the above verification code strategy flow is a typical principle, progressive risk control, users at the beginning of the login time, the system defaults to good users, but after the exception, began to increase precautions. With the exception of the case, the means to prevent the deepening of the layer until the account locked, of course, the user experience is increased as the risk factor decreased.

Now the most outstanding Internet products have gradually such strategy, low risk cases, the user experience is optimized, but with the level of risk identification system, prevention strategy started, operating experience gradually began to decline. And the assessment of this risk level is a technical challenge, you can not be good to users to reduce operational experience, but also be able to effectively prevent bad user behavior.

In addition to the progressive principle, there are several key points to be discussed:

1, tolerance

What is the tolerance for bad behavior by bad users? You say, 0